ISPO Munich: the leading trade fair for the sports business

As a 100% B2B trade fair, ISPO Munich is the most important industry event on the calendar of anyone whose job has any link to the sports business. As well as manufacturers and retailers of sporting goods, this includes ski instructors, mountain guides, physiotherapists, sports physicians, fitness instructors, travel operators, journalists, rights dealers, and many more. Private individuals will not be permitted to attend this event. We welcome more than 2,800 national and international exhibitors to the modern Messe München trade fair center, offering them 200,000 m² of exhibition space.  

As an exhibitor, you will have the opportunity to present your innovative new sports equipment, shoes, and fashion, and the latest trends from the outdoor, health and fitness, snowsports, and urban segments to an audience of over 85,000 visitors from over 120 different countries. ISPO Munich is the ideal platform for you to make contacts and set up global business deals, with 89 percent of exhibitors coming from outside of Germany. After Germany, the best-represented countries are the USA, Italy, the UK, Taiwan, and China.  

At ISPO Munich, products from established and up-and-coming brands are put in the spotlight, with a wide spread of sectors being covered, such as outdoor, ski, health, fitness, clothing, equipment, and resources and materials. What’s more, the days are filled with a whole host of sporty spectacles and there will be plenty of opportunities to spot famous athletes showcasing their equipment providers.

Symposiums, workshops, and seminars round off the ISPO schedule beautifully.