Nico is one of us, someone who shares our values, our emotions, the intensity that’s part of everything we do, with joy. Nico’s smile is emblematic. It tells of a world of emotions, exertions, thoughts, met with the serenity of someone who wants to get out of their comfort zone, because that’s where things become interesting. The effort, going to the mountains, the exploration of unknown places is a serious business in which you redefine your own rules and extend your own limits. But in all this you always win because you gain self-awareness, enhance your well-being and find joy in the journey.




Cyclist, runner, and endurance champion Nico Valsesia has turned his motto into a trademark: “There’s no such thing as fatigue.” Born in 1971, he has achieved a long series of extreme sports feats around the world, including participating in RAAM (Race Across America), the grueling nonstop 5,000-kilometer American coast-to-coast race, five times. In addition to competing in bike races, Nico is a mountain runner who has achieved high-level results both in races and in the personal challenges he has set for himself. In 2012, he crossed Bolivia’s Salar de Uyuni, the highest salt flat in the world, nonstop. In 2006, he completed the ascent of Ojos del Salado, the highest volcano in the world, in a record time of 3 hours and 40 minutes.

In 2013, he introduced the “From 0 to” format, which involves climbing a mountain starting from sea level. The first challenge was “From 0 to Mont Blanc,” in which he set the goal of reaching the top of the highest mountain in the Alps starting by bike from the Gulf of Genoa. After this first endeavor, Nico would complete other climbs of this type on Aconcagua, Elbrus, Kilimanjaro, and Monte Rosa.