MILESTONES IN A LONG-STANDING PARTNERSHIP
After more than 11 years of partnership, the connection between Karpos and Alpine Rescue has become increasingly significant and has enabled us to envision new initiatives, such as the journey that led to Help the Mountains, through which Karpos commits to allocating 1% of its turnover to projects focused on protecting and developing the mountains.
Our sponsorship of the helicopter rescue technicians, the canine units, and the operations center specialists began with the provision of high-visibility jackets and vests, garments to be used during rescue operations at night and in the winter. The ability to test these garments in extreme conditions has allowed our research and development department to create increasingly high-performance garments to be used in the high mountains, culminating in the current cutting-edge collections.
Another initiative that involved our organizations saw Karpos allocate 10% of turnover from online sales during Black Friday 2020 to the Alpine Rescue “Safe in the Mountains” awareness campaign. In this way, we wanted to support the work of the medical and health personnel — additional activities, beyond traditional rescue work, that Alpine Rescue took on due to the pandemic situation.
In 2021 we donated 20% of turnover generated online between November 26 and 29 as part of “Mountain Friday,” our version of Black Friday, to the Alpine Rescue divisions of Veneto, Piedmont, Liguria, and Tuscany. The initiative was extended to the entire month of December, when we donated 10% of online sales. A tangible way to support the rescue stations, whose activities have increased significantly in the post-pandemic period. Mountain lovers have enthusiastically participated in these initiatives, demonstrating their appreciation for our guardian angels.